A map opens the door to exploration of new places.
Walking for pleasure is a glorious activity enjoyed by people of all ages. It is relaxing and good for the mind and body, being recognised as one way people can keep healthy and active throughout a long and satisfying life.
Our aim as mapmakers is to provide people with a tool that enables them to adventure safely outdoors whatever their skill level. From the beginning we sought to make our maps clear and easy to read. For us mapmaking is an art as much as a science. Each map must be pleasing to the eye, but above all serviceable and reliable in all weather conditions. Given British weather, from the start, back in 1977, we said our maps must be waterproof.
We think it is vital that our maps are detailed, so users can find their way confidently. To be reliable, they must also be up to date. To achieve these aims we construct our maps from original air photographs, and map only what is useful to navigation.
This focus on practical use has been recognised over the years by 14 awards for quality and innovation. We are constantly on the lookout for ever better and more environmentally sustainable materials, new ways to show information and handier ways to fold the sheet.
One map can be the start of a lifetime of adventures.
At the Festival
We are really excited to meet and engage with the users of our maps. The Lake District has been at the forefront of our mapping right from the beginning, from early orienteering maps of Great Tower on Windermere and the 1981 KIMM (now OMM) that was based in Langdale. We are looking forward to being in the Lakes and soaking up the enthusiasm that the locals have for the outdoors.
This year at the Festival we'll be hosting the Fell Running Evening. Fell running is a huge part of the culture in the Lake District and everyone who lives there has either done it or knows someone who does. Since 2008 we've collaborated with Pete Bland Sports to provide fell race maps across England, Scotland and Wales. As well as the detailed mapping, an in-depth route description wittily written by Jon Broxap, is something to read while you anxiously wait for the start as horizontal rain batters the windscreen.
As one of the compulsory kit list items in many fell races, we've designed our fell race maps to be tough, light and waterproof. With an A4 map adding only 10g to your bumbag, it can easily fit between your hat and gloves. As advocates of safety when out in the fells we fully recommend carrying a map; it may save your life if the weather turns nasty.
Come and join us for an evening celebrating the simple sport we call Fell Running and be in with a chance of winning some fantastic prizes.
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