Share the Adventure
Film  ·  Events  ·  Culture  ·  People  ·  14-17 Nov 2019

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When founder Alex Feechan discovered her passion for mountain biking, she was left wondering what to wear as she faced a sea of sameness when it came to clothing choice. Unsatisfied with the array of pink on offer, inspiration struck and the FINDRA journey began.

Launching her female-led bike and outdoor wear brand in 2014, the ethos was to create simple, elegant clothing and accessories that represent both style and substance. With a combination of classic design and hardwearing fabric choice, FINDRA encourages women to both look and feel good as they enjoy life in the outdoors.

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